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To better utilize Social Media as a professional, student or job-seeker…here’s a LinkedIn tip to help promote your own 'brand'!  


Instead of some jumble of numbers and characters as your URL for your LinkedIn profile, wouldn’t it be cooler if  it was just your name?

Here’s how:

Customize your public profile URL when you edit your public profile. Log into LinkedIN and click on that link.  THEN…

  1. Go to the Your public profile URL section in the bottom right.
  2. Click Customize your public profile URL.
  3. Enter the last part of your URL in the text box. (just your name is advisable)
  4. Click Set Custom URL
  5. Done!

 Why is this cool or helpful?  This increases visibility on Google searches and improves your Google PageRank.

 Now that I changed my URL…my LinkedIn profile can be found under:  http://www.linkedin.com/in/stephaniedurant

Also, now no other ‘Stephanie Durant’s can take/use this URL!  More social media tips will be coming your way!  Enjoy!